Market Strategy

What is this metric used for?

The Market Strategy helps to understand what is the strategy of players on this technology.

The analysis of the market strategy allows to identify whether the technology explored is protected more locally, in main markets or globally. This market strategy is based on the geographical coverage of patents and sums the GDP corresponding to the protected countries. In general, the way patents are extended is a good indicator of the type of market targeted by the players (Pharma: global, Automotive: main market etc...).

How is the graphic built?

The graph depends on the average market strategy calculated on each invention in the analysed technology. 

The market strategy of an invention corresponds to the sum of GDP of the countries protected by the patent family.

The protected countries take into account alive patent applications and any granted patent (either dead or alive). A 40% reduction is applied on countries where patents are still pending. Data is normalized in order to give a score of 1 to an invention which only cover US with a granted patent.

To go further

The Market Strategy Index of each patent family corresponds to the size of the market in the countries (using the corresponding GDP) covered by the family.

To calculate this metric, several factors are considered:

• alive patent applications + any granted patent (either dead or alive)
• A 40% reduction is applied to pending countries.
• WO/pending EPs market size is calculated based on the statistical chance of patents to be finally designated in the different authorities.

Data is normalized in order to give a score of 1 to an invention which only cover US with a granted patent.

The qualification of the Market Strategy is based on the following values: