Positioning

Modified on Tue, 29 Sep, 2020 at 4:58 PM

What is this metric used for?

The Positioning helps to understand in which areas my competitors are positioned.

By reviewing the patents of each player on a topic, it is possible to analyze the technological fields covered by your competitors in relation to your company. This way, you can immediately visualize the common working areas and especially those in which you differ from them.

How is the graphic built?

The graph is built using the technology areas in which your competitors' patents and yours are classified on a topic. There are 32 technology areas. The result is then presented in the form of a Venn diagram in order to put into perspective the technology areas you have in common, the fields they cover and you don’t, and finally those on which you are working and on which they are not present.

To go further

The graph is built using the technical domains in wich your competitors’ patents and yours are classified on a topic.

Technical domains are generated using semantic analysis.

There are 32 technical domains :

Technical domains
TEXTILE AND PAPER MACHINES
COMPUTER TECHNOLOGY
OPTICS
TELECOMMUNICATIONS
HANDLING
AUDIO-VISUAL TECHNOLOGY
CONTROL
OTHER SPECIAL MACHINES
MEASUREMENT
IT METHODS FOR MANAGEMENT
ELECTRICAL MACHINERY, APPARATUS, ENERGY
DIGITAL COMMUNICATION
OTHER CONSUMER GOODS
BASIC MATERIALS CHEMISTRY
SURFACE TECHNOLOGY, COATING
MEDICAL TECHNOLOGY
MACHINE TOOLS
SEMICONDUCTORS
MECHANICAL ELEMENTS
MATERIALS, METALLURGY
CHEMICAL ENGINEERING
MACROMOLECULAR CHEMISTRY, POLYMERS
FURNITURE, GAMES
TRANSPORT
CIVIL ENGINEERING
BASIC COMMUNICATION PROCESSES
ENGINES, PUMPS, TURBINES
ANALYSIS OF BIOLOGICAL MATERIALS
ENVIRONMENTAL TECHNOLOGY
THERMAL PROCESSES AND APPARATUS
BIOTECHNOLOGY
FOOD CHEMISTRY
MICRO-STRUCTURE AND NANO-TECHNOLOGY
PHARMACEUTICALS